Building an email list has long been touted to be one of the most important things musicians could be doing online. Email offers you the opportunity to market directly to your fans and stay top-of-mind with them in a cost-effective manner. You do not own your social media followers, but an email list is something…
Looking to make money in the music industry? Then you better throw away your preconceived notions and open up your mind, because it doesn’t always come from places you think it should, when you think it should. The good news? You can definitely make more money in music. The bad news? You might have to…
Many mainstream musicians such as Radiohead have experienced considerable success with the pay-what-you-want or free model of distribution. This might prompt you to believe that giving away your music or discounting it is the only way to get it heard. Although there are times when it’s a good idea to run promotions, discounting could actually…
Session work is great for supplementing your music income. Some musicians actually make a full-time living out of it, and that’s not beyond the scope of possibilities for you either. However, getting established can take time. You have to build connections and differentiate yourself in some way. Without that, you’ll never become the go-to person…
Proper guitar technique is all about establishing the right habits, and habits don’t stick unless you reinforce them through repetition and focused attention. Beginner guitarists typically need to be more reflective and granular in their approach. It’s about paying attention to every little detail, and getting a clear, crisp sound out of every note you…
Looking to record a new project? Although you don’t necessarily need to know all of the technical details of how a studio works as a musician, it is important to come prepared. Spending too little time in practice and preparation can sometimes mean spending more money than you want to. Here are some basic steps…
So you’ve landed yourself a podcast or radio interview. Now what? It’s not enough to line your calendar with interview opportunities. You have to be prepared to deliver the goods. If you don’t give interviewees what they’re looking for, you’re not going to get any calls back, and that defeats the entire purpose of using…
In a way, it’s a miracle that any bands get together and stay together for any length of time. It’s almost a cliché to say that being in a band is like being in a committed relationship (i.e. marriage), but those who have experienced it know exactly what that looks like and what it means….
You’re seeing the competition rise above the crowd, and you’re starting to wonder why you’re not breaking through too. Does it have something to do with their skill or ability? Their style or their looks? Their sense of humor, or how much money they have to put towards their music career? Their network of connections?…
There are certain opportunities available to you as a musician where you live right now, though there are probably both upsides and downsides to being where you are. However, maybe you can’t help but wonder if the grass isn’t greener just over the hill. And, maybe, you’re a little scared too. Now that you’re getting…
As with finding the right band mates, there’s a certain chemistry that can occur between a studio engineers and an artist. The ideal situation is to find a recording studio where that certain “magic” can take place. Of course, fit isn’t just about how well you work with others. There are several other factors to…
Today we’re going to look at how to improve stage presence for singers. No matter how good your guitarist is at shredding, no matter how crazy your bass player’s hair is, no matter how quirky your drummer’s personality is, eyes tend to be drawn to the centerpiece of the stage, which is almost always the…
Singing while playing guitar is no easy feat. In fact, some of the most talented players can start making mistakes when singing is involved. You might have spent your music career looking at your instrument, either for confidence or out of habit. Because of this, taking your eye off it can result in missed notes…
How do you get your music heard by industry influencers, journalists, bloggers, or even record label executives? How do you get it into the hands of people that could bring your career to the next level? Having some kind of marketing plan will prove invaluable to this process, whether you’re reaching out by email, social…
Stage presence is more important than you may even realize. It has a huge impact on how well your show is received, and ultimately how much merch you’ll sell at your gigs too. It make take some time to get your act together, but when you see the audience rushing your merch booth at the…