Comments on: 10 Top Ways To Promote Your Music In 2023 That Actually Work!

By: Nah Son

Nah Son — Mon, 07 Sep 2020 06:21:38 +0000

In reply to Michael. Lmao at REMs early work being rough and rugged. Their 80s output is among their very best

By: Michael

Michael — Sat, 28 Dec 2019 23:41:58 +0000

This is a great article, thank you for sharing this advice.

I do have to respectfully disagree on the point about never putting out ‘duds’, if a ‘dud’ is how I’m interpreting it here. I feel like the myth of having perfect music is overrated; there are plenty of artists (R.E.M. comes to mind) whose early work is as rough and ragged as anything. I think many people enjoy listening to music that isn’t polished to a shine; it sounds relatable and it sounds real. After ‘the big song’ (ie. “Losing My Religion’), those songs often seem to serve as deep cuts that further connect fans to the artist.

The pressure on musicians today to make everything sound perfect and ‘radio-ready’ is, in my opinion, unnecessary and potentially harmful.

By: Christian Lowensprung

Christian Lowensprung — Sun, 10 Nov 2019 06:22:51 +0000

Thanx for the awesome guide. The best tip for me was actually the one about creating that one song that is awesome to almost everybody. If one doesn’t have that.. one doesn’t have much I’m afraid. Thank you.

By: Rory Bezecny

Rory Bezecny — Wed, 30 Oct 2019 11:20:56 +0000

Do you have any ideas on these two:

1) How to get the live fans to come in at the beginning of a show and stay around after their favorite band is done and

2) Alternate means of promotion for start up bands whose members are 40 and over.

I would like to elaborate a bit on those two points. As to fans who only stick around for “their” band, I book my band locally with two others for each show. I constantly see people come into the gig late if their favorite band is on in the second or third spot and then leave right away after that band is done. Even most of our fans do this. I’m talking about bar gigs mainly but I see it on the larger level.

I remember one time when my wife and I went to see The Cure with The Twilight Sad as the opener in a 10,000 set venue which was pretty much sold out. Probably only around 2,000 people watched TTS’s set. The band was great by the way. The rest were milling around in the corridors or hadn’t shown up yet.

On the second point, it’s a different game when you are starting a new band at age 40 or 50 compared to being in your twenties. Getting fans is a lot harder because they have kids and are reluctant to stay up past 10 p.m. even on a Friday or Saturday. Any ideas there?

By: Larry Weaver

Larry Weaver — Wed, 05 Jun 2019 16:03:42 +0000

Thanks for the idea to create a newsletter as a way to communicate with your fans and build relationships with them. My brother just released his first EP, and he is looking to promote it outside of playing at the local music venue. I’ll suggest he find an agency that can help him with creating newsletters and other sources to get the word out on his music.

By: SeTa

SeTa — Thu, 04 Apr 2019 03:09:06 +0000

Thank you so much for this informative article. It’s always nice to get out of the usual “post on facebook/twitter” stuff. I do have one question though. I find it really difficult to create an artist name for myself. I’ve changed it few times now and every time I find myself being unsatisfied with it. Do you have any articles related to choosing artist name ? My main problem is that my real name is pretty rare and outlandish so I can’t use it.

By: Saint

Saint — Sun, 30 Oct 2016 22:59:25 +0000

Hi Shaun,

Awesome Article! I will be releasing my tape #JoKES_ASIDE next year(April 2017). I have never been this motivated, I cant wait to release it-ALL THANKS TO YOU!!

All the best,
Saint RSA,
Facebook.com/SaintKZN

By: MARK RUFF RYDER

MARK RUFF RYDER — Mon, 06 Jun 2016 06:30:04 +0000

Hey! Thanks for sharing this stunning article. I agree with you. Keep it up.

By: Rayo

Rayo — Sun, 29 May 2016 17:20:55 +0000

good post,well written

By: The Xube

The Xube — Wed, 20 Jan 2016 10:36:15 +0000

Agree with this article completely. Musicians need to start looking at themselves as a business and respect the kind of work that goes into making a business successful. Look at Mcdonalds for example. Arguably one of the best known brands in the world, yet they still constantly advertise on TV, radio, magazines, etc. This should give you an idea of how much work you, as an unknown musician, have to put into marketing. Not just any work of course though, smart and consisitent work. It’s a marathon not a sprint.

By: Bluesy Trigger

Bluesy Trigger — Mon, 28 Dec 2015 21:48:59 +0000

Nice tips Shaun. Anyway I must be the most unlucky guy from the world cause I’ve been doing this everyday of this year and I spent lots of money with gear and I didn’t earn even a cent. My friends say that my records are amazing and that I just play the guitar like Eric Clapton but nobody wants to give me a pound. I think the music is just for those who have big marketing companies supporting them. I’m completly tired of this and I’m almost sure I’ll be delivering pizza forever.

By: Rudebone

Rudebone — Thu, 22 Oct 2015 14:00:10 +0000

Very relevant, I keep learning and applying everything I learn from ‘music industry how to’. Good value for my monthly subscription

By: Ridley Jack

Ridley Jack — Mon, 04 May 2015 01:26:12 +0000

Hello Shawn,

After reading your first tip that suggests connecting with businesses I thought I would take your advice. Before I do, I thought you should know that i’m seriously going to apply as much as I can from this article to real life. It was informative, easy to understand, and it has seriously helped me a bunch as i’m just starting to promote my music. Anyways, I was wondering if you have any specific strategies for tips getting articles/blogs to post links/reviews/mentions of my music on their sites? Here is my music sound cloud.com/ridleyjack … I would greatly appreciate some of your advice and good work with the article. Thanks!

By: Shaun Letang

Shaun Letang — Thu, 27 Nov 2014 11:01:41 +0000

In reply to Jonathan. Hi Jonathan. You're right, shares won't be interesting to them. You can however benefit them if your name has a buzz and you can share some of that buzz with their event. While you won't be able to get in this position initially, using the compounding effect you should be able to get to that stage and get some attention around yourself. From there you'll make it more and more desirable for others to work with you, meaning they'll get benefit and some of the attention you're getting. It's all about building your way up the ladder, making yourself more valuable at each stage.

By: Shaun Letang

Shaun Letang — Thu, 27 Nov 2014 10:55:19 +0000

In reply to Mark PINkus.

Hi Mark, glad the article connected with you. Promoting your music isn’t always a fast race to the top, there are steps which need to be taken, and it’s a gradual building process. That said, connecting with those who have a bigger audience can be a short cut many don’t take advantage of.

I hope you’re release went well and you took advantage of some of these promotion strategies.